When you're building a rocket ship as it launches, every challenge demands creative solutions. I was tasked with transforming a preliminary brand to convey innovation, speed, and customer-centricity through a dynamic brand refresh. Working directly with the founders, I turned their vision into a brand poised to dominate the market. Every creative decision was made with scalability, market dominance, and execution in mind.

I developed not only the brand but also the systems to support its growth, including design systems, agency playbooks, process requirements, and templates for designers and self-service use.

All works represent creative direction, creative production, campaign creation, animation, and UI/UX design.