Building an AI MarTech brand to usher in a unique technology to the world.
From day one, the mandate at Persado was clear: create a brand that pushes boundaries to reflect the innovative technology of the Persado AI product. With that guidance, I set out to establish a distinct, forward-looking brand and a solid foundation for its execution. Bold fonts, vibrant colors, and striking motifs formed the visual core, seamlessly integrated with an easy-to-execute system. Coupled with a strong tagline, this approach led to the successful adoption of the new brand.
All work represents creative direction, graphic production, brand strategy, and brand system design.
Showcasing early AI adoption abroad
Capturing the story of how Persado uplifts Orange Telco’s marketing writing across multiple channels to drive millions in revenue. I played the role of creative director and producer on this international shoot.