Managing a global creative studio for a billion dollar brand
Building creative systems and operations for global impact was the key challenge to solve at Sage. Utilizing an in-house creative agency model, I helped bring to life a new brand and a subsequent global campaign. I crafted templates, guidelines, and processes to ensure that this work could scale and flourish. Every creative touchpoint—from customer stories and out-of-home campaigns to large-scale event creative—was under my purview.
All work represents creative direction, creative production, agency relationship management, and on-site video direction and production.
Telling the story of tradition
Tsue Chong is a historic noodle and fortune cookie factory located in Seattle. This customer story vignette tells the story of how Sage enables this family owned company to focus on quality instead of logistics. My role was on-site direction, editing consultation, and production logistics.
Showing business impact at scale
Empire Candle produces millions of candles per year in a nondescript factory in Kansas City. This enterprise geared customer story weaves in the story of technology, American manufacturing, and how key business decision makers leverage technology. My role was on-site direction, editing consultation, and production logistics.
Eye-catching and fast paced display of a key product release
With diminishing attention spans, and content fatigue, this videos goal was to use existing content to create demand. By utilizing motion graphics, a driving soundtrack, and slick editing the “Accounting Sizzle” shined on social media. My role was animation, editing, sound design, and scriptwriting.
An inspiring story told collaboratively
M-PESA Academy located in Thika, Kenya mission is to inspire growth that transforms the realities of children in Kenya. This story was pieced together with a remote production team in Johannesburg, Project management in London, and final edit and creative control in San Francisco. My role was, editing, sound design, overall production oversight.